A deal two years in the making was announced a first of it’s kind collaboration via press release by VIZ Media . Uniting the iconic anime franchise Naruto Shippuden, created by legendary mangaka Masashi Kishimoto and produced by Studio Pierrot, with global celebrity MrBeast on a limited time apparel line, merchandise, and a series of fan activations planned for the year.
The partnership celebrates a shared ethos between MrBeast and the Naruto Shippuden franchise: perseverance, teamwork, and the conviction that any individual can achieve the extraordinary through dedication and community.
The first drop of this collaboration will be a merchandise line featuring jackets, T-shirts, and baseball caps, available starting Monday, February 16, at 9:00 am PT at mrbeast.store/naruto.
Check out the full collection below with prices ranging from 24.99 for T-shirts to $45.99 for hoodies:
Hokage Baseball Cap
Hokage Letterman Jacket with Naruto and Sasuke fighting across the back, layered in a large white embroidery.
the Ichiraku T-shirt
Senko T Shirt
Uzumaki T shirt
Yamato Hoodie
Yamato T shirt
Mitsumeru Shirt
Simon Chin, Senior Manager Business Development, VIZ Media, said, “MrBeast and Naruto are global forces, each with an unparalleled ability to inspire and engage passionate fandoms. Naruto’s enduring message of overcoming adversity through strengthening your community is a natural fit with MrBeast’s mission to uplift and give back, bringing that same spirit to a new generation. We couldn’t be more thrilled to partner on this collaboration.”
Jimmy Donaldson, aka MrBeast, said, “This is a full-circle moment for me. I grew up watching Naruto. It’s a story about starting from nothing, working hard, and never quitting. Those themes shaped how I think about creating and building. Partnering with Naruto is honestly surreal.”
Donaldson gained fame through his YouTube channel, MrBeast, which became one of the most-subscribed channels in the world, with over 460 million subscribers, over one billion followers across social platforms, and over 6 billion monthly views.
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