Today, Hasbro and Nintendo have announced a new Legend of Zelda toy collaboration. The “multiyear” collab is scheduled to launch in 2027, but you can expect the first reveals of three 6” scale figures at San Diego Comic-Con 2026, coming up from Thursday, July 23rd, 2026 to Sunday, July 26th, 2026. Here’s what we know so far about the extremely exciting collab!
Cover image: The Legend of Zelda: Wind Waker HD. Credit: Nintendo of America.
Hasbro x Nintendo Legend of Zelda toy collab
So far, there’s very little information about the Hasbro x Nintendo Legend of Zelda toy collab. According to the press release:
“Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6″ scale figures at San Diego Comic Con (July 23-26, 2026).
“’For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,’ said Billy Lagor, President Toys and Board Games at Hasbro. ‘By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.’
“Ever since its first title, released in the US in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule.”
Eras of the Seasons, Eras for the Ages
Currently, it isn’t clear which era (or eras) of The Legend of Zelda video games will be highlighted by the new toys. However, there are some leading contenders.
1998’s The Legend of Zelda: Ocarina of Time continues to be popular, and is slated for a re-release later this year on Nintendo Switch 2. And last year, Hyrule Warriors: Age of Imprisonment – a game set during the Breath of the Wild era and a sequel to Hyrule Warriors: Age of Calamity, which features a distinct aesthetic from the Nintendo 64 era games – was released. Finally, another game with yet another distinct aesthetic, 2002’s The Legend of Zelda: The Wind Waker, was made available on the Switch 2’s GameCube Virtual Console in 2025.
And there’s no reason the toys would have to be limited to any of these eras, either (The Legend of Zelda: Spirit Tracks toys, anyone?). So the wild speculation about what might be in store begins now!
Will you be attending SDCC ’26 and taking in the newly revealed figures for yourself? Which era(s) do you hope will be present when the toys are revealed next week? Comics Beat wants to hear from you! Be sure and let us know, here in the comments section or over on our social media page.
Stay tuned to The Beat for more news from SDCC ’26.
