Every month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover.
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Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered by scrolling on social media, networking, or coming across their music at a showcase, for example. See our March 2026 recommendation—in honor of Women’s History Month—below.
Adria Ibau
Country: Guatemala
Why They Should Be on Your Radar: I had the pleasure of discovering this gem at the CAMM (Centroamérica Mercado Musical) — an initiative dedicated to unite the Central American music scene —last year, where she stood out during a songwriting camp alongside Panamanian rising star Mar Maria (previously featured in On the Radar Latin in 2025) and producer Manuel Murillo. Adria’s velvety vocals, her charming charisma, and the pursuit of her musical dreams is where her sweetness and artistry shine. Recently, she was invited on stage at Mexico’s Vive Latino Festival, and back home in Guatemala, she opened for Il Volo at the iconic Miguel Ángel Asturias Cultural Center, captivating the audience with the debut of her latest single “Sin Poder Nadar.” Her voice floats effortlessly atop dreamy pop arrangements and jazz-funk grooves, especially in tracks like “No Me Queda.” — INGRID FAJARDO
Song For Your Playlist: “QUERÍA”
Name: Carmen Ferre
Country: Spain
Why They Should Be on Your Radar: With a vocal and lyrical maturity that belies her years, young Sevillian singer-songwriter Carmen Ferre has been steadily building an audience in her native Spain and beyond — even winning the heart of Olga Tañón, who after seeing a viral video of her sweetly performing a song for her grandfather invited her to sing with her at a show in Tenerife, and ultimately went on to record a collab with her. Ferre began playing the guitar at an early age and rose to national prominence on TV talent shows such as Menuda Noche, La Voz, Tierra de Talento (where she reached the finals), and Got Talent España before signing with the label Sound Blaster Records in 2024. After releasing singles like “Un Besito” and “Volver,” she is currently enjoying a truly special moment with “Lo Bonito” — her new song with Tañón — released this Women’s History Month. — SIGAL RATNER-ARIAS
Song For Your Playlist: “Lo Bonito” with Olga Tañón
Name: La Coreañera
Country: United States
Why They Should Be On Your Radar: La Coreañera is a truly extraordinary character. Born in San Antonio, Texas, into a Korean family — yet raised in an immigrant neighborhood that was predominantly Mexican — she immersed herself in the local customs and Spanish language to the point of mastering it perfectly. She bears the distinctive flavor of the working-class outskirts of Mexico City — home to los ñeros, the archetypal figures of those districts, from whom she adopted her stage name. From a very young age, she began playing various classical instruments, a path that eventually led her to Carnegie Hall. However, what she truly enjoyed was singing and playing cumbias — so she honed her accordion technique, and is now making steady, confident strides in her career. She’s performed at such festivals as Vive Latino and Resuena — and most notably, delivered a breakout performance at SXSW, where she captivated audiences with a style that’s both romantic and rhythmic, as if Latin blood ran through her veins. — TERE AGUILERA
Song For Your Playlist: “Mariposas”
Name: Las Posada
Country: Colombia
Why They Should Be On Your Radar: After leading their own solo careers, Colombian sisters Diana and Laura Posada decided to become a duo, bringing to life Las Posada in 2020. Since, the talented pair has captivated listeners—primarily in Mexico, Chile, Peru, and their native country—with an innovative fusion of mariachi, pop, and música popular Colombiana (or Regional Colombian music). Their distinct color can be heard in covers such as Karol G and Shakira’s “TQG” as well as original music like their most recent, “Mamá.” Over the past six years, the sisters, with their coquette and fierce personalities, have reeled in a loyal community that connects with their music rooted in love and heartbreak, but also celebrates female strength in all its glory. “Today, our music has a clear purpose: to inspire women to pursue their dreams—regardless of their age, stage of life, economic status, or whether they already have children,” the sisters shared in a press statement. “Because it is never too late to sing your own story.” Las Posada are currently making the rounds with their four-song EP, Con El Alma (With the Soul). — JESSICA ROIZ
Song For Your Playlist: “Tragoterapia”
Name: Odalys Velasco
Country: Mexico
Why They Should Be On Your Radar: Originally known for her massive presence as an influencer, boasting nearly four million TikTok followers, Odalys Velasco made the jump into music last August, debuting with her single “Levitando,” also starring Alan Vilches. Hailing from Puerto Vallarta and born in Spain, Velasco has positioned herself as a Latin artist on our radar due to her fresh tropical-tinged sound infused with Afrobeats, as heard in her latest, vacation-ready single, “Cartagena,” via Golden Ink Entertainment, with distribution by Virgin Music US Latin. With its sun-soaked vibe and flirtatious energy, the song, featuring ONIKX, highlights her breathy voice and her ability to craft music that feels like an escape to paradise. She first popped on our radar with our weekly curation of Billboard’s New Music Latin playlist. Having released six singles to date, she’s carving her niche as a refreshing voice in the emerging Latin music scene. — ISABELA RAYGOZA
Song For Your Playlist: “Cartagena”
