Key Takeaways
Logan Paul’s NFT has fallen more than 99% from its peak value.
Celebrity NFT investments have broadly suffered steep losses.
The NFT market has shrunk but not disappeared.
When YouTuber Logan Paul paid 188 ether for a rare digital collectible from the 0N1 Force NFT collection in August 2021 — worth roughly $623,000 to $635,000 at the time — the purchase embodied the peak of the pandemic-era NFT frenzy.
Five years later, the collection’s floor price has fallen to around 0.08 Ether, or approximately $155 at current prices near $1,965, according to data reviewed on NFT marketplace OpenSea.
The collapse, which has drawn widespread ridicule on social media, has raised questions regarding what other celebrity NFTs are valued at today.
Logan Paul: $635,000 To Floor Price
Logan Paul purchased the 0N1 Force NFT in August 2021 for 188 ETH at the height of the NFT craze, buying the NFT alongside a myriad of other celebrities.
However, just one year later, Paul had accepted he made a “mistake” claiming “it’s worth essentially nothing.”
At the time of reporting, five years on, the broader 0N1 Force collection shows a floor price of roughly 0.08 ETH ($155) on OpenSea.
Because NFTs trade infrequently, the “worth” of a specific token often reflects the lowest active listing price for the collection.
CryptoZoo and NFT Fails
While Paul has always denied wrongdoing, the backlash has been amplified by controversy surrounding CryptoZoo, an NFT-based game project he promoted in 2021 that was later criticized after failing to deliver key features.
CryptoZoo was marketed as a blockchain game in which users would buy NFT “eggs” that could hatch into hybrid animals and generate token rewards.
The project drew complaints from buyers who said they had spent thousands of dollars on NFTs and tokens but were unable to recoup funds after development stalled and prices fell.
Paul has previously said he intended to make affected CryptoZoo buyers whole and has blamed the project’s failure on advisers and developers.
He has also said he did not personally profit from the project.
Pokemon Fall Out
The renewed attention has extended beyond NFTs into other tokenization ventures tied to Paul’s brand — including a separate controversy involving the fractionalization of a rare Pokémon card.
Earlier this week, Paul set a Guinness World Record after selling his rare Pikachu Illustrator Pokémon card for nearly $16.5 million — making it reportedly the most expensive Pokémon card sale in history.
He had purchased the card for $5.3 million in July 2021.
The record sale, however, reignited criticism over Paul’s 2022 decision to fractionalize ownership of the card through Liquid Marketplace, a platform which eventually collapsed.
Some investors were temporarily unable to access their holdings, and the episode prompted legal action in Canada.
Paul has said the platform’s shutdown was beyond his control and that he later paid to restore the site so users could withdraw funds.
He claimed that only 5.4% of the card had been fractionalized, representing roughly $270,000 in outside investment.
However, community notes on X highlight how Logan Paul co-founded the platform, previously naming it as “my platform.”
A hearing is currently scheduled for June, though Paul is not named in the lawsuit.
Where Are Other Celebrity NFTs Today?
Justin Bieber
Pop star Justin Bieber purchased Bored Ape Yacht Club (BAYC) #3001 in January 2022 for 500 ETH, roughly $1.29 million at the time, according to blockchain data.
The Bored Ape Yacht Club collection, one of the most prominent NFT projects of the boom, reached floor prices above 150 ETH in 2022.
As of Feb. 18, BAYC’s floor price stands around 6.10 ETH on OpenSeam, which stands at just approximately $12,184 at today’s trading prices.
The markdown represents over 90% of its value lost.
Bieber’s specific NFT has not recently sold, making its exact market value uncertain.
Rare traits can usually command premiums, but valuation typically tracks close to the collection floor.
Snoop Dogg
Along with Logan Paul, Rapper Snoop Dogg emerged during the NFT boom as one of the highest-profile celebrity collectors, operating under the pseudonym “Cozomo de’ Medici”.
The account, which began posting regularly about NFT acquisitions in 2021, quickly drew a large following in the crypto community, sharing purchases and commentary on the speculative dynamics of the market.
The account, which was initially anonymous, announced a contest which said a celebrity would publicly claim the identity and reward the first user to spot the announcement with 1 ETH.
In a move that many claim was a standout moment from the NFT boom, Snoop Dogg revealed on X that he was the man behind the profile.
The Cozomo wallet has been linked to a vast array of NFTs, including CryptoPunks, Art Blocks, and other high-value works that were widely traded during the market’s peak.
Some industry estimates at the time placed the portfolio’s value in the tens of millions of dollars, though these figures fluctuate sharply.
Among the most prominent assets associated with the wallet are CryptoPunks, one of the earliest and best-known NFT collections.
Individual CryptoPunks sold for more than $10 million during the boom, but prices have since fallen substantially.
As of Feb. 18, CryptoPunks’ floor price stands at roughly 29.8 ETH, according to listings on OpenSea.
At today’s trading price, that equates to approximately just $55,000.
Because the Cozomo portfolio contains NFTs of varying rarity — including pieces that may trade far above floor prices — its total value cannot be determined without recent sales.
Travis Barker, Paris Hilton
Blink-182 drummer Travis Barker purchased a BAYC NFT in 2022 for approximately $241,000, according to reporting at the time.
As with Bieber’s NFT, current valuation tracks with BAYC floor prices, 6.10 ETH on OpenSeam, which stands at just approximately $12,184 at today’s trading prices.
Media personality Paris Hilton was among the celebrities who publicly embraced NFTs at the height of the boom, purchasing a BAYC for roughly $287,000 in 2021.
Famously, Hilton appeared on NBC’s The Tonight Show Starring Jimmy Fallon, where she and Fallon displayed their respective Bored Ape NFTs and discussed the emerging trend.
The segment has gone down in recent history one of the most visible mainstream endorsements of NFT culture during its peak.
Why Did NFT Values Collapse?
Falling NFT trading volumes are frequently cited as evidence that the market has completely failed.
But analysts have cautioned that turnover alone can be a misleading gauge of underlying demand.
During the 2021–2022 boom, according to Dr. Efstathios Polyzos in a recent opinion piece for CCN, exceptionally high trading volumes were driven by rapid flipping and short-term momentum strategies.
In many cases, tokens changed hands multiple times within days or even hours as traders sought quick profits.
In today’s market, which has massively decreased in terms of prices, OpenSea transaction records show that holding periods have lengthened since the market’s peak.
While overall transaction counts have fallen sharply, remaining trades have reflected a matured market — focusing on longer investment strategies or specific use cases.
Crypto Price Declines
The retreat in Ethereum prices has also played a big part in the reduced NFT valuations of Logan Paul and other celebrities which publicly entered the arena.
Even when and if NFT floor prices hold steady in Ethereum terms, their dollar value is still fluctuating depending on the overall crypto market.
Ethereum is currently trading at around $2 935 below its 2021 peak, which is roughly 59.27% lower than that all‑time high.
In other words, during the NFT boom in 2021, Ethereum peaked around $4 953.73, versus about $2 017.76 now.
Surge In Supply, Fall In Revenue
At the height of the boom, barriers to minting NFTs also fell dramatically.
By 2025, total NFT supply had ballooned to an estimated 1.34 billion tokens, roughly 25% higher year over year, as low-cost minting platforms made it easier than ever to launch new collections.
This rapid expansion and accessibility heavily diluted scarcity, a core pillar of what made NFT pricing models so valuable.
NFT all-time trading volume. | Credit: DefiLlama.
While early collections such as CryptoPunks and Bored Ape Yacht Club benefited from limited supply and first-mover advantage, thousands of newer projects have struggled to maintain demand.
Total NFT sales revenue fell roughly 37% in 2025 to about $5.63 billion, down from approximately $8.9 billion in 2024, according to blockchain data.
By early 2026, overall NFT sales volumes remain an estimated 70% to 80% below peak levels reached during the speculative surge.
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